Course Description

The workshop is specifically designed for lawyers who are willing to invest in high-quality marketing guidance that will transform their practices. 

There will be no lecturing. No powerpoint presentations. And no CLE credit.

This will be a hands-on, small group workshop

You will leave the workshop having created powerful marketing assets that will help you earn trust even with the most skeptical, resistant prospects.

This event is definitely not for everyone.

Who is this for?

The Total Transformation Workshop is designed to help:

  • Someone starting a new practice, either out of law school or by leaving a firm you don’t operate to start one that you own and operate
  • Someone looking to dramatically improve their marketing results, so that you get more high-quality clients and get them in a steady, manageable flow
  • Anyone who has struggled to get business, especially folks who are introverted and feel awkward going to networking events
  • Anyone who has struggled with online marketing, especially if you’ve been paying a high monthly fee for lead generation services (e.g. Findlaw etc.)
  • Anyone who wants to market their services in a dignified, thoughtful way
  • Anyone who wants to create an automated marketing machine (eliminating the need to attending boring networking events, or having to pay for cheesy, expensive advertising)

This event is NOT for public-sector lawyers, or anyone NOT in private practice

It’s for people who need to drum up their own clients and want to do it as effectively, and inexpensively as possible.

Where will it take place?

Usually, the workshop will take place in New Orleans (but  the next one will take place in Portland, Oregon) 

The New Orleans workshops are held in a cozy home in the University area, near my house. In fact, this lovely home is right next to my house.

The intimate setting is perfect for our small group workshop. We will have big tables, comfortable chairs, and sofas

And of course, there is fast free Internet connectivity.

You will need to book your own hotel or Airbnb accommodations. 

If you want to use Airbnb, there are several nice places close to the workshop venue. 

And there are two Top 10 restaurants within 2 blocks of the workshop venue and several more within 1 mile.

Here's a short video from our last workshop.

When is the next workshop?

The next Total Transformation Workshop has been scheduled for October 18th & 19th in Portland, Oregon.

The program will start at 9 am on Friday, and conclude at 5 pm on Saturday.

Act Fast

There are only 10 slots available. So if you want to come, sign up as soon as possible.


Instructor Ernie Svenson

I help lawyers get more done with much less effort by using the 80/20 principle — combined with the power of modern technology.(click to learn more)

Course curriculum

    1. Welcome!

    2. 30-Minute "Discovery Call" with Ernie

    1. Introduction to Marketing

    2. What Lame Marketing Looks Like

    3. Why Clients Don't Trust You

    4. 9 Keys to Trust Building

    5. Fundamentals of Proper Marketing

    6. Introduction To Direct Response Marketing

    1. 7 Common Website Problems

    2. A Lawyers Guide to Direct Response Marketing

    3. Magic Insight -Marketing Message Builder

    4. Lead Magnets: A Trust-Building Tool

    1. What is a Lead Magnet & Why You Need One

    2. Sample Lead Magnet - Divorce Lawyer (General)

    3. Sample Lead Magnet - Divorce Lawyer (Men Only)

    4. Sample Lead Magnet - Construction Law

    5. Sample Lead Magnet - Bankruptcy Attorney

    6. Sample Lead Magnet (2 Versions) - Appellate Lawyer

    7. Sample Lead Magnet - Worker's Compensation

    8. Sample Lead Magnet - Business Litigation

    9. Sample Lead Magnet - Sexual Abuse Cases

    10. Sample Lead Magnet - Intellectual Propery

    11. Lead Magnet Brainstorming Questionnaire

    1. Powerhouse Referral Marketing

    2. Referral Marketing - Key Takeaways

    1. Pre-Event Webinar - StoryBrand Exercise

About this course

  • $2,500.00
  • 29 lessons
  • 1 hour of video content

Pricing options

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