Email Marketing
Get better clients more easily by spending only an hour per month writing a single email
Email marketing is the best way for lawyers to get new clients more easily.
Period. No doubt about it. I know this firsthand.
But if it's such a powerful tool for getting new clients, then why don't more lawyers don't use it?
Answer: they don’t have any clue how simple, and easy it is.
I didn't have any idea either. But once I found out, it flabbergasted me.
Why is Email Marketing Powerful?
The main reason is it fuels more referrals. Let's examine why.
Referrals happen when someone who might pass your name along to a potential client thinks of you at the moment the opportunity presents itself.
Why does this happen?
Because when you keep in touch you'll "top of mind."
And if you're in the top of more people's minds, you'll get more referrals.
So how do you do this?
Stay in Regular Contact
If you stay in regular contact with people that already, know, like and trust you, they'll be more likely to think of you at the right moment.
Why else might incline them to refer a matter to you? Two main things:
So, how can you make it more likely to (1) have people remember you, (2) know what kind of law you do, and (3) think of you as the best lawyer for that kind of matter?
It's obvious: by staying in regular contact, and reminding them of #2 and #3.
Scalable and sustainable
How can you reach all of your prospective referral sources to remind them in the easiest way possible?
That is, in a way that doesn't cause you to have to make lots of phone calls, or take lots of people to lunch.
Sadly, very few lawyers know the answer to this question.
Emails are the answer
Emails that you send to a select group of people at once every month will accomplish this. But, only if you write the emails in a sincere, friendly, non-annoying way.
How This Course Will Help
If you're the slightest bit daunted by the prospect of setting up an email newsletter and figuring out what to write about, then this course is definitely for you.
It will help you
If you already have an email account, the course will give you lots of tips for improving how you do email marketing.
If you have a website, it'll show you how to connect a lead capture form to the website (again using ConvertKit). But you don't need a website, so don't think that's a requirement.
In short, I’m confident that, once you learn how to send out monthly emails you'll start getting more referrals. And you’ll realize how easy and powerful this marketing method is.
Few things in life are easy, inexpensive (or free), and powerful.
I hope you discover soon, firsthand, that sending a short monthly email (to stay in touch and top of mind) is one of those rare things.
30-Day Money-Back Guarantee
Try it out with no risk because if you find you don't like the course for any reason, you can get a full refund in the first 30 days.
And if you have any questions about the course, set up a free call to chat with me about it.
How a Casual Meeting Led to a $10,000 Referral Fee (with only 2 hours worth of work)
FREE PREVIEWHow to Get The Most Out of This Course (as quickly as possible)
FREE PREVIEWThe Trusted Lawyer Course Handbook (a PDF download)
FREE PREVIEWOrientation Session - How The Course Works, and Important First Steps to Take Now
Emails Are the #1 Key to a Cost-Effective Referral-Based Marketing System
FREE PREVIEWFOCUS: Why Sending Short Emails Is VASTLY More Cost-Effective Than Other Ways of Marketing
FREE PREVIEWCASE STUDY: How A Solo Ethics Specialist Started Pulling in More Referrals Using a Monthly Email Blast
FREE PREVIEWSet Up a Free ConvertKit Account in Under 15 Minutes
FREE PREVIEWCASE STUDY: A Philadelphia Business Attorney explains How a 200-word Template Emailed to 200 People Got Him 4 New Clients in Just a Few Days.
DOWNLOAD the 200-Word Referral-Getting Template
How to Use the 200-Word Referral-Getting Template
How to Organize Your “Prospect List” in Preparation for Sending a Monthly Email Blast (using a simple spreadsheet)
FREE PREVIEWImporting your "Prospect List" into ConvertKit
Understanding the "CAN-SPAM Act" Restrictions On Who You're Allowed to Email Via a Bulk Emailing Service
FREE PREVIEWHow to Make Referral Prospects Eager to Get Your Monthly Emails Using a Simple 2-Sentence Template
Download the 2-Sentence Template (that will make people eager to receive your monthly emails)
CASE STUDY: What Happened When a California Employment Attorney Used the "2-sentence" Template
FREE PREVIEWUnderstanding What "Email Service Providers" Are and Why You Should Use One
FREE PREVIEWHow to Pick The Best Email Service Provider to Use for Monthly Emails
FREE PREVIEWLearn how to Get Started Using ConvertKit (The 'ESP' That Ernie Most Often Recommends, and Uses Himself)
FREE PREVIEWDiscover How to Easily Send Different Emails to Different Types of People, All At Once (Automatically)
How to Bulk Upload A Bunch of Contacts into Your ESP Service in One Fell Swoop (and segment them at the same time)
Create an Online Opt-In Form (even if you don't have a website)