The Holy Grail of Low-Cost Marketing

Email marketing is the best way for lawyers to get new clients more easily. 

Period. No doubt about it. I know this firsthand.

But if it's such a powerful tool for getting new clients, then why don't more lawyers don't use it?

Answer: they don’t have any clue how simple, and easy it is.

I didn't have any idea either. But once I found out, it flabbergasted me.

Why is Email Marketing Powerful?

The main reason is  it fuels more referrals. Let's examine why.

Referrals happen when someone who might pass your name along to a potential client thinks of you at the moment the opportunity presents itself. 

Why does this happen?

Because when you keep in touch you'll "top of mind."

And if you're in the top of more people's minds, you'll get more referrals.

So how do you do this?

Stay in Regular Contact

If you stay in regular contact with people that already, know, like and trust you, they'll be more likely to think of you at the right moment. 

Why else might incline them to refer a matter to you? Two main things:

  • If they know you handle the type of matter that they're being asked about,
  • If they believe that you're the best lawyer to handle that type of matter.

So, how can you make it more likely to (1) have people remember you, (2) know what kind of law you do, and (3) think of you as the best lawyer for that kind of matter?

It's obvious: by staying in regular contact, and reminding them of #2 and #3.

Scalable and sustainable

How can you reach all of your prospective referral sources to remind them in the easiest way possible? 

That is, in a way that doesn't cause you to have to make lots of phone calls, or take lots of people to lunch.

Sadly, very few lawyers know the answer to this question.

Emails are the answer

Emails that you send to a select group of people at once every month will accomplish this. But, only if you write the emails in a sincere, friendly, non-annoying way.

How This Course Will Help

If you're the slightest bit daunted by the prospect of setting up an email newsletter and figuring out what to write about, then this course is definitely for you.

It will help you

  • Set up your email broadcast account (using ConvertKit, because it’s free and what I use so I can explain it better)
  • Write your emails using templates I provide (one of which is only 200 words).
  • Broadcast the emails to the select group that's most interested in hearing from you.
  • Discover firsthand, for yourself, how every monthly email blast will generate conversations that then lead to referrals
  • Write the monthly emails you’ll send to get more referrals (and better referrals over time).
  • Learn how to set emails to go out in the future at a specific date and time (super convenient and useful)
  • Learn how to recycle emails you've created to reuse in the future.
  • Steadily automate most of the process (so that, eventually, you’ll end up spending only 30 minutes per month on your marketing)

If you already have an email account, the course will give you lots of tips for improving how you do email marketing.

If you have a website, it'll show you how to connect a lead capture form to the website (again using ). But you don't need a website, so don't think that's a requirement.

In short, I’m confident that, once you learn how to send out monthly emails you'll start getting more referrals. And you’ll realize how easy and powerful this marketing method is.

Few things in life are easy, inexpensive (or free), and powerful.

I hope you discover soon, firsthand, that sending a short monthly email (to stay in touch and top of mind) is one of those rare things.

30-Day Money-Back Guarantee

Try it out with no risk because if you find you don't like the course for any reason, you can get a full refund in the first 30 days.

And if you have any questions about the course, set up a free call to chat with me about it.

Instructor Ernie Svenson

I help lawyers get more done with much less effort by using the 80/20 principle — combined with the power of modern technology.(click to learn more)

Course curriculum

    1. CASE STUDY: A Philadelphia Business Attorney explains How a 200-word Template Emailed to 200 People Got Him 4 New Clients in Just a Few Days.

    2. DOWNLOAD the 200-Word Referral-Getting Template

    3. How to Use the 200-Word Referral-Getting Template

    1. How to Organize Your “Prospect List” in Preparation for Sending a Monthly Email Blast (using a simple spreadsheet)

    2. Importing your "Prospect List" into ConvertKit

    3. Understanding the "CAN-SPAM Act" Restrictions On Who You're Allowed to Email Via a Bulk Emailing Service

    4. How to Make Referral Prospects Eager to Get Your Monthly Emails Using a Simple 2-Sentence Template

    5. Download the 2-Sentence Template (that will make people eager to receive your monthly emails)

    6. CASE STUDY: What Happened When a California Employment Attorney Used the "2-sentence" Template

    1. Understanding What "Email Service Providers" Are and Why You Should Use One

    2. How to Pick The Best Email Service Provider to Use for Monthly Emails

    3. Learn how to Get Started Using ConvertKit (The 'ESP' That Ernie Most Often Recommends, and Uses Himself)

    4. Discover How to Easily Send Different Emails to Different Types of People, All At Once (Automatically)

    5. How to Bulk Upload A Bunch of Contacts into Your ESP Service in One Fell Swoop (and segment them at the same time)

    6. Create an Online Opt-In Form (even if you don't have a website)

About this course

  • $397.00
  • 61 lessons
  • 3 hours of video content