Effective Marketing
Uncommon trust-building to get better clients
Too many lawyers struggle to get a "cash flow friendly" stream of high-quality clients. The problem is they don't know the vital elements of effective marketing.
Most solo & small firm lawyers have vague assumptions about how marketing works. This ignorance creates insidious dangers.
For example, when lawyers become too desperate for clients they tend to trust people who don't understand the "infinite game" (as described by best selling author/speaker Simon Sinek).
If you've been given bad marketing advice, or if you feel less than 100% certain how to market your practice effectively do NOT spend any more money.
Instead, sign up for this course.
What You'll Learn in this Course
This course will help you finally understand the battle-tested principles of effective marketing so that:
1. You'll avoid being taken advantage of (i.e. wasting valuable time and money on tactics that attract lots of low-quality clients who constantly grumble and cause way more trouble than they're worth).
2. You'll learn how to start getting high-quality clients without spending any money (i.e. spend nothing on advertising, websites, or consulting)
3. You'll learn the precise sequence of steps you should take to build out a fully-developed (partially automated) marketing system.
Your Instructors
This course is taught by Megan Graham and Ernie Svenson, nationally-recognized specialists who are devoted to helping solo and small firm attorneys get better clients through smart marketing strategies.
Sign Up Today...
And you'll get immediate access to:
Who is this program for?
It's perfect for:
Ignorance is NOT Bliss!
When it comes to marketing you absolutely MUST understand how to get the kind of clients you most want to work with.
When you don't understand the tried-and-true marketing principles, you'll spend unwisely, get poor results, feel bewildered and frustrated. And be taken advantage of.
After you complete this course you'll know how to spend your time and money wisely, to get the best possible clients.
Which will make your life a LOT easier and make you MUCH happier in your practice. Which is what you deserve for doing all that hard work, right?
How to benefit from this program
FREE PREVIEWThe Infinite Game
Outline of Key Marketing Principles
Effective Marketing Principles: And a Brutal Truth
The Key Principles of Effective Marketing (11 Min Video)
Best Books for Lawyers on Marketing
5 Big Myths about Law Firm Marketing - Presented by Mark Homer
Know-Like-Trust Overview, Authority Signals, Pricing & Closing, and Funnels + Q&A
3 Types of Clients
Your magic client insight guide
The Keys to Getting More Great Clients (because you want the right clients, not just any clients)
A.R.T.A. Explained
The 4 Steps That Lead to Prospective Clients Fully Trusting You
The A.R.T. of Marketing
The "Grunt Test" - You Have 5 Seconds to Pass
FREE PREVIEWWhat's the best lawyer website software?
33 Things You Can Do Yourself (or Shouldn't Do) To Market via a Website - Featuring Conrad Saam
Website Health Check Up - With Megan Hargroder
3 Google Analytics Marketing Metrics to Check:
FAQs Pages
SEO Basics
SEO - Traps for the Unwary
How To Prep Your Site For Voice Search
David Bravo Website: Personal Injury Lawyer
Allen Farshi Website: Personal Injury Lawyer
Michael Calogero - Estate Planning Atty
John Roberts: Elder Law
Lawrence D. Church: Unclear What Type of Practice
Richey & Greenlee: Multi-Practice Law Firm
Special Examination: Ernie Svenson's Lame Early Marketing Efforts